Going ‘Green’—What Does That Mean? FTC Proposes Revisions to Green Guides

By and on June 2, 2023

With growing consumer demand for environmentally friendly products and services, businesses are ramping up their “green” advertising endeavors to showcase eco-friendly credentials like carbon emissions reductions, renewable energy and recycled materials. In light of this surge in “going green” marketing, the Federal Trade Commission (FTC) has proposed revisions to its Guides for Use of Environmental Marketing Claims (Green Guides). The aim is to furnish companies with supplementary guidance on the types of environmental claims that can be made and the necessary substantiation required to steer clear of legal disputes, penalties or unfavorable public perception. These revisions could significantly impact advertisers that make “green” claims by requiring more specificity and more substantiation than before.

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Lesli Esposito
For more than 20 years, Lesli C. Esposito has helped clients around the globe navigate complex antitrust and consumer protection matters. She has deep experience handling government investigations, litigation, compliance, and global merger control on behalf of clients in diverse industries, including consumer products, retail, technology, pharmaceuticals, healthcare, telemarketing, oil and gas, mortgage lending and professional services. Read Lesli C. Esposito's full bio.


Reese Poncia
Marisa (Reese) E. Poncia focuses her practice on antitrust matters and competition law, including antitrust litigation and compliance matters, as well as mergers and acquisitions (M&A) transactions. Read Reese Poncia's full bio.

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