Negative Option Offers: How the FTC’s Proposed Rule Could Affect Your Business

By and on April 26, 2023

In March 2023, the Federal Trade Commission (FTC) proposed tightened requirements of the Negative Option Rule. This is an effort to combat unfair or deceptive practices, such as charging customers for recurring products or services that they don’t want and can’t cancel easily. Negative options refer to features like automatic renewals, prenotification plans, free-to-pay and fee-to-pay conversions, and continuity programs.

The FTC seeks to increase the requirements for negative options to prevent marketers from deceiving or making it difficult for consumers to cancel or opt out of subscriptions, notifications or similar programs. The proposed regulations aim to avoid any hindrance or deception to consumers who want to opt out or cancel.

Read more here.

Lesli Esposito
For more than 20 years, Lesli C. Esposito has helped clients around the globe navigate complex antitrust and consumer protection matters. She has deep experience handling government investigations, litigation, compliance, and global merger control on behalf of clients in diverse industries, including consumer products, retail, technology, pharmaceuticals, healthcare, telemarketing, oil and gas, mortgage lending and professional services. Read Lesli C. Esposito's full bio.


Reese Poncia
Marisa (Reese) E. Poncia focuses her practice on antitrust matters and competition law, including antitrust litigation and compliance matters, as well as mergers and acquisitions (M&A) transactions. Read Reese Poncia's full bio.

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